Webinar: Successful blogging for consultancies

Posting interesting blogs regularly on your website is an effective and straight-forward way for consultancies of all sizes to demonstrate their expertise and attract leads.

Straight-forward, but often difficult for many to sustain, with common problems including:

Our recent "Building a business-winning reputation" webinar looked at how consultancies can build a strong business-winning reputation, and how to get the communications strategy right to achieve this.

This webinar is now available as a complimentary video 

Having a strong brand and value proposition provide biggest boost to sale value of SMEs

What is the commercial value to your consultancy of having good a communications strategy and clear "value proposition"?

It's time for management consultancies to be measuring the return on investment from their marketing 

Gauging the return on investment of marketing activity is a fundamentally important metric for management consultancies looking to grow, yet many we meet struggle to know whether the  time and money spent on marketing produces an effective return.

Many only measure short term metrics 

Did you binge over Christmas? No, we don’t mean third helpings of turkey or a bloat of mince pies (it should be the collective noun!). Did you gorge yourself on Netflix? Have you seen House of Cards? Or did you finally see Breaking Bad? How about Orange is the New Black?

With over three million users in the UK subscribing to Netflix for unfettered access to so many

TV series and movies there is a good chance you have spent some time over the Christmas break streaming.

Drip-drip marketing hardly brings in leads

We've just held a seminar looking at how to make management consultant's sales pipelines work better.

Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  

Webinar: Thought leadership for management consultants

Management consultancy firms are ideally placed to utilise "thought leadership" to create the sort of ideas that will grab the attention of senior executives and business owners.

Kelso Consulting often hold seminars and webinars for clients and other friends of the firm with business winning specialist Chris Matthews.

Our recent presentation on successful business networking featured many great tips of particular relevance for management consultants.

Be "the Hotel Inspector" to improve your consultancy's sales success

Most management consultancies are great at selling to their network. They do great work and get the occasional referral too, and also often pick up clients when their key contacts move to other firms.

PR & thought leadership campaign for ambitious technology consultancy

As part of its growth plans Coeus Consulting, which specialises in providing large organisations with experienced technology and sourcing advice has appointed Kelso Consulting as PR advisers in the UK.

Many management consultancies quickly hit a sales plateau.... and their growth stalls.

They are do great work and their clients are happy to recommend and reuse them.