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Kelso Consulting's blog for management consultants

    Growth and marketing tips for consultancy owners

    Getting the best results from your management consultancy's PR agency


    One of our most visited blogs over the past few years discusses five ways for a law firm to improve its  relationship with their Public Relations agency.

    The advice in this equally applies to other professional and advisory firms selling high value services, such as management consultancies.

    We recently updated the blog... although not by much as its words

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    Topics: Public Relations

    What is the commercial value of a good vs bad communications strategy to your consultancy?

    Having a strong brand and value proposition provide biggest boost to sale value of SMEs

    What is the commercial value to your consultancy of having good a communications strategy and clear "value proposition"?

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    Topics: Growth, Public Relations, Communications, Strategy

    Being the authority: building a powerful reputation for your consultancy

    Most consultancy owners implicitly know that being recognised as an expert in a particular area is vital for their professional standing and winning new clients.

    This was strongly supported by recent research by professors Tim Morris and Will Harvey (Said Business School, Oxford and University of Exeter Business School respectively) who found thought leadership activity

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    Topics: Marketing, Public Relations, PR, Management Consultants, Brand, authority marketing

    New seminars & webinars for management consultancies

    PR advisors Kelso Consulting are hosting a series of seminars and webinars for management consultancies on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

    We'd like to invite you do join us at them!

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    Topics: Upcoming Webinars, Sales, Marketing, Public Relations, LinkedIn, PR, Management Consultants, Thames Valley

    PR for Newbies guide

    What you need to know for ensuring a successful first encounter for your consultancy with the media in 2018

    Many management consultancy firms are regularly in the media, whether the national newspapers or the sector media read by the directors of their target industries.

    Many also avoid it, whether through apprehension about how to get started or fear that the media's power will somehow backfire.

    If your consultancy is looking to harness the power of the media in 2018 to build a strong brand and generate leads, make sure you read our PR for Newbies guide that recently appeared in Professional Marketing magazine.

    It covers all the things that you need to know to ensure a great outcome, but 

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    Topics: Marketing, Public Relations, PR, Management Consultants

    Should my management consultancy firm be doing PR to increase sales?

    Do you read the regular advice comments from John Timpson, the chairman of high street cobbler and key cutter Timpsons?

    They appear in the Telegraph and elsewhere, and I am a big fan of his sensible advice for growingandmanaging a business... and given how ubiqtuoushis firm is onBritain's high street, he has a track record of successto back up his advice.

    ... Continue Reading
    Topics: Sales, Public Relations
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

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