Public Relations & Thought Leadership for management consultants - 020 7242 2286
BLOG BANNER - MC

Kelso Consulting's blog for management consultants

    Growth and marketing tips for consultancy owners

    What is the impact of thought leadership from management consultancies?

    Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.

    You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also delivering them in videos, LinkedIn posts and of course face-to-face in meetings and when speaking at events.

    But is there research out there showing it brings commercial benefits for management consultancies?

    ... Continue Reading
    Topics: Thought Leadership, Reputation, B2B

    Generating powerful press coverage: what works for consultants

    Many consultancies of all sizes regularly appear in the UK's business and national media.

    But also many never appear, and often we find that they have misconceptions about what journalists want to write about and how consultancies can go about using the media to build powerful reputations.

    ... Continue Reading
    Topics: PR, Management Consultants, Reputation

    Building a business-winning reputation for your management consultancy firm

    Our recent "Building a business-winning reputation" webinar looked at how consultancies can build a strong business-winning reputation, and how to get the communications strategy right to achieve this.

    This webinar is now available as a complimentary video 

    ... Continue Reading
    Topics: Growth, Communications, Strategy, Reputation, Brand, Scale-up

    The three ways to improve your consultancy's reputation

    New research reveals how to change a management consultancy's reputation

    I took part in an interesting discussion last week hosted by the Management Consultancies Association where professors Tim Morris and Will Harvey (Said Business School, Oxford and University of Exeter Business School respectively) presented new research they've been doing into how management consultancies protect and improve their brand.

    To jump to their conclusions, the three ways their in-depth research showed as effective in changing (i.e. improving or shifting) a management consultancy's brand are:

    1. Focusing on the partners to ensure the experience every client and prospect has are as close as humanly as possible to the new perception
    ... Continue Reading
    Topics: Thought Leadership, Research, Management Consultants, Reputation, Brand
     

     

    New Call-to-action

     

     

    Latest Blog Posts

     

    This blog is operated by Kelso Consulting:  London Public Relations Agency 

    London Office
    Kemp House, 152-160 City Road
    London EC1V 2NX
    020 7242 2286

    Thames Valley Office
    74 Bartholomew Street
    Newbury RG14 5DU


    Public Relations & Thought Leadership Consultants