Growth tips for management & technology consultants
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Kelso Consulting's blog for management consultants

    Growth and marketing tips for consultancy owners

    New seminars & webinars for management consultancies

    PR advisors Kelso Consulting are hosting a series of seminars and webinars for management consultancies on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

    We'd like to invite you do join us at them!

    ... Continue Reading
    Topics: Upcoming Webinars, Sales, Marketing, Public Relations, LinkedIn, PR, Management Consultants, Thames Valley

    Getting to the top of Google - why SEO is an important but easy skill for management consultancies to master

    Got a problem or need a supplier? The first thing most people do now is look on Google.  You probably do too.

    And it is not just people looking for holidays and plumbers.... it is businesses looking for high-value

    ... Continue Reading
    Topics: Consultants, Sales, Search Engine Optimisation, SEO

    Should my management consultancy firm be doing PR to increase sales?

    Do you read the regular advice comments from John Timpson, the chairman of high street cobbler and key cutter Timpsons?

    They appear in the Telegraph and elsewhere, and I am a big fan of his sensible advice for growingandmanaging a business... and given how ubiqtuoushis firm is onBritain's high street, he has a track record of successto back up his advice.

    ... Continue Reading
    Topics: Sales, Public Relations

    Getting partners to engage with marketing initiatives

    Whenever we ask people in management consultancy firms "What is your biggest marketing challenge?" invariably "Getting partners to engage" is high on the list.
    Why is it such a challenge?

    Most partners are keen to get more and better clients. If a marketing department or another part of the practice comes up with a ready made initiative that is quick, simple and appropriate forthem to implement...why wouldn't you jump on it?

    Of course life is not that rosy ... Continue Reading
    Topics: Sales, Marketing

    LION taming tips for Management Consultants on LinkedIn

    While Twitter and Facebook encourage strangers to become connected, LinkedIn is all about relationships. However almost daily I am contacted by strangers who are merrily ignoring the rules set down by LinkedIn that state you should only connect with people you know.

    The strength in LinkedIn for management consultants is the relationships between people who connect with one another. It allows for recommendations and referrals

    ... Continue Reading
    Topics: Consultants, Sales, Social Media, LinkedIn

    When it comes to management consultants on LinkedIn, the friend of a friend is a potential opportunity. Want to know how?

    A wise proverb states ‘The enemy of my enemy is my friend’, but in terms of LinkedIn We’d suggest it is ‘The friends of my friends are my friends’! The contacts of your contacts are going to be brimming with opportunities

    ... Continue Reading
    Topics: Sales, Social Media, LinkedIn

    Why best management consultants should never use the default invitation on LinkedIn

    Making the right impression when you want to build rapport with someone is vital, not least in business. Ever heard the saying: ‘you don’t get a second chance to make a first impression’?

    Yet on the social media channel that means business LinkedIn the majority of introductions are abrupt anduse the standard ‘I’d like to add you to my professional network on LinkedIn’.This undermines

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    Topics: Consultants, Sales, Social Media

    Image is everything for management consultants on LinkedIn

    If you have ever been on Twitter you will have spotted those anonymous eggs that denote profiles that have not added a photograph and often flags a complete novice or worse a spam account. On Facebook the silhouette makes you suspicious and on LinkedIn, where it really matters, no photo means no business!

    When I see the anonymous head and shoulders silhouette on LinkedIn it usually means it is a profile that lacksany attention and however professional the person is,you cannot help but

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    Topics: Sales, Technology, Social Media

    Why management consultants should not promote their ‘company website’ on LinkedIn

    Do you have your ‘Company Website’ displayed on LinkedIn, literally? The default setting for the link with your contact info is to your company web address and at first glance this makes sense.

    In fact the Contact Info button – just below your number of connections on LinkedIn, is where your connections can easily discover your email, Skype address and telephone number. Other information includes being able to list up to three web addresses, include your ‘Company Website’

    ... Continue Reading
    Topics: Consultants, Sales, Social Media

    Management Consultants need not apply on LinkedIn

    What does your headline say on LinkedIn? If it simple declares you to be a ‘Management Consultant’, ‘Owner’ or ‘Managing Director’ then you are missing a major trick on LinkedIn; you should be using this to promote the difference you can make to clients!

    Your headline is the text that appears immediately beneath your name and is a key part to getting you found on LinkedIn and driving people to engage. Equally it is your chance to appear dull and uninteresting – so get it right and use best practice for your headline on LinkedIn.

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    Topics: Consultants, Sales, Social Media

    What can Netflix can teach management consultants about networking?

    Did you binge over Christmas? No, we don’t mean third helpings of turkey or a bloat of mince pies (it should be the collective noun!). Did you gorge yourself on Netflix? Have you seen House of Cards? Or did you finally see Breaking Bad? How about Orange is the New Black?

    With over three million users in the UK subscribing to Netflix for unfettered access to so many

    TV series and movies there is a good chance you have spent some time over the Christmas break streaming.

    ... Continue Reading
    Topics: Consultants, Sales, Growth, Networking

    Why we LOVE webinars - and so should you

    Webinars - here's why they should be a powerful part of your consultancy's marketing toolkit

    We've been holding webinars for several years as part of our PR agency's business development. They're not particularly sophisticated, but we get good feedback and people come back for more (and recommend them to their colleagues too). 

    Some people prefer to hold seminars instead - but it shouldn't be a choice between seminars and webinars: seminars are great too and we do them as well.

    ... Continue Reading
    Topics: Consultants, Sales, Marketing
     

     

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