Public Relations & Thought Leadership for management consultants - 020 7242 2286

Kelso Consulting's blog for management consultants

    Growth and marketing tips for consultancy owners

    Becoming a thought leader while furloughed - recording available

    The recording of our recent webinar on becoming a thought leader while furloughed is now available.

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    Topics: Thought Leadership, Covid-19, Podcast, Training

    Becoming a thought leader while furloughed - forthcoming webinar

    Sadly many consultants, including our clients, are being furloughed through the Covid-19 crisis hitting all manners of professions and sectors.

    Our forthcoming webinar is for those who want to use this time productively to develop their reputation for expertise, whether simply amongst their colleagues for their return to work, within their business network or even more widely in their industry.

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    Topics: Upcoming Webinars, Thought Leadership, Covid-19

    What is the impact of thought leadership from management consultancies?

    Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.

    You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also delivering them in videos, LinkedIn posts and of course face-to-face in meetings and when speaking at events.

    But is there research out there showing it brings commercial benefits for management consultancies?

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    Topics: Thought Leadership, Reputation, B2B

    Maximising the impact of your consultancy's thought leadership - Kelso webinar

    For management consultancies, your most important business asset is your consultants and their insights, their experience and the know-how they deliver to solve your clients' complex challenges.

    That is why you get lots of repeat assignments from your network of clients.  They have experienced the great work you deliver and are happy to keep reusing and recommending your consultancy.

    But it is a different story with prospects 

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    Topics: Upcoming Webinars, Thought Leadership

    Do this after our webinar! The key steps for improving your consultancy's thought leadership

    Sadly all the research on training effectiveness indicates that much training has little impact.

    Generally this is not a reflection on the quality of the training. It reflects the difficulty of people applying the lessons learned when they are "back in the office".

    If you listened to our recent webinar on

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    Topics: Upcoming Webinars, Thought Leadership

    Avoiding thought leadership fails

    The Kelso Consulting team has worked on a lot of thought leadership campaigns with management and other consulting firms.  We have also interviewed numerous people about their own successes and failures too.

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    Topics: Thought Leadership, Management Consultants, Professional firms, B2B

    Our thought leadership services for management consultancies: new brochure

    For management consultancies looking to add oomph and impact into their thought leadership

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    Topics: Thought Leadership, Management Consultants

    Is your consultancy's thought leadership being built for success... or set to fail?

    Nine signs your thought leadership campaign will go wrong.. and how to sort it out

    Your management consultancy is ambitious.  It sees an opportunity and wants to stand out as the go-to firm.  You want clients and prospects to recognise you as experts.

    But standing out in a crowded market is difficult, so what could be better than an attention-grabbing "thought leadership" initiative?  After all, market leaders like Accenture, Clifford Chance, McKinsey and PwC do lots of it,

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    Topics: Marketing, Content Marketing, Thought Leadership

    The three ways to improve your consultancy's reputation

    New research reveals how to change a management consultancy's reputation

    I took part in an interesting discussion last week hosted by the Management Consultancies Association where professors Tim Morris and Will Harvey (Said Business School, Oxford and University of Exeter Business School respectively) presented new research they've been doing into how management consultancies protect and improve their brand.

    To jump to their conclusions, the three ways their in-depth research showed as effective in changing (i.e. improving or shifting) a management consultancy's brand are:

    1. Focusing on the partners to ensure the experience every client and prospect has are as close as humanly as possible to the new perception
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    Topics: Thought Leadership, Research, Management Consultants, Reputation, Brand

    Measuring the ROI on thought leadership

    In a few weeks time I'll be on a panel at a marketing summit where I will be discussing how to measure the return of investment for Thought Leadership activities.

    It sounds an esoteric subject and immediately begs some specific questions like:"What is Thought Leadership?"; "What resources are being invested and how do I cost such inputs as non-billable time?"; and "What actually is the return I am looking for and how will I know when I achieve it?". 

    Measuring the impact and the ROI is really fundamental, but too often businesses leave considering this until after the campaign, rather than early on as it is developed.

    It's easy to start over-complicating things, so the key question management consultants and their marketing teams involved in Thought Leadership projects should be asking are:

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    Topics: Thought Leadership, ROI

    Thought leadership: success tips for management consultants

    9 tell-tale signs your consultancy's campaign is doomed from the start!


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    Topics: Consultants, Thought Leadership

    How to improve my marketing for my consultancy?

    Drip-drip marketing hardly brings in leads

    We've just held a seminar looking at how to make management consultant's sales pipelines work better.

    Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  

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    Topics: Consultants, Growth, Content Marketing, Thought Leadership, Communications


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