Growth tips for management & technology consultants
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Kelso Consulting's blog for management consultants

    Growth and marketing tips for consultancy owners

    Do this after our webinar! The key steps for improving your consultancy's thought leadership

    Sadly all the research on training effectiveness indicates that much training has little impact.

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    Topics: Upcoming Webinars, Thought Leadership

    Avoiding thought leadership fails

    The Kelso Consulting team has worked on a lot of thought leadership campaigns with management and other consulting firms.  We have also interviewed numerous people about their own successes and failures too.

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    Topics: Thought Leadership, Management Consultants, Professional firms, B2B

    Our thought leadership services for management consultancies: new brochure

    For management consultancies looking to add oomph and impact into their thought leadership

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    Topics: Thought Leadership, Management Consultants

    Is your consultancy's thought leadership being built for success... or set to fail?

    Nine signs your thought leadership campaign will go wrong.. and how to sort it out

    Your management consultancy is ambitious.  It sees an opportunity and wants to stand out as the go-to firm.  You want clients and prospects to recognise you as experts.

    But standing out in a crowded market is difficult, so what could be better than an attention-grabbing "thought leadership" initiative?  After all, market leaders like Accenture, Clifford Chance, McKinsey and PwC do lots of it,

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    Topics: Marketing, Content Marketing, Thought Leadership

    Measuring the ROI on thought leadership

    In a few weeks time I'll be on a panel at a marketing summit where I will be discussing how to measure the return of investment for Thought Leadership activities.

    It sounds an esoteric subject and immediately begs some specific questions like:"What is Thought Leadership?"; "What resources are being invested and how do I cost such inputs as non-billable time?"; and "What actually is the return I am looking for and how will I know when I achieve it?". 

    Measuring the impact and the ROI is really fundamental, but too often businesses leave considering this until after the campaign, rather than early on as it is developed.

    It's easy to start over-complicating things, so the key question management consultants and their marketing teams involved in Thought Leadership projects should be asking are:

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    Topics: Thought Leadership, ROI

    Thought leadership: success tips for management consultants

    9 tell-tale signs your consultancy's campaign is doomed from the start!

     

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    Topics: Consultants, Thought Leadership

    How to improve my marketing for my consultancy?

    Drip-drip marketing hardly brings in leads

    We've just held a seminar looking at how to make management consultant's sales pipelines work better.

    Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  

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    Topics: Consultants, Growth, Content Marketing, Thought Leadership, Communications

    Why "thought leadership" is vital for successful consultants

    Why thought leadership is essential for consultants and their firms:

    "Thought leadership" is the term for activity that positions you and your business as a leading expert on an important area.

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    Topics: Upcoming Webinars, Consultants, Sales, Marketing, Thought Leadership

    Thought leadership for management consultants - forthcoming webinar

    Webinar: Thought leadership for management consultants

    Management consultancy firms are ideally placed to utilise "thought leadership" to create the sort of ideas that will grab the attention of senior executives and business owners.

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    Topics: Upcoming Webinars, Growth, Thought Leadership

    Successful thought leadership - quality beats quantity

    There are a lot of books, guides and blogs out there extolling people to make themselves thought leaders through filling up their website with "content".

    In fact, there is a whole "content marketing" industry that has appeared to help you do this, measure the impact and ultimately reap the benefits.

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    Topics: Marketing, Content Marketing, Thought Leadership
     

     

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