Growth tips for management & technology consultants
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Kelso Consulting's blog for management consultants

    Growth and marketing tips for consultancy owners

    Maximising the impact of your consultancy's thought leadership - Kelso webinar

    For management consultancies, your most important business asset is yourconsultants and their insights, their experience and the know-how they deliver to solve your clients' complex challenges.

    That is why you get lots of repeat assignments from your network of clients.  They have experienced the great work you deliver and are happy to keep reusing and recommending your consultancy.

    But it is a different story with prospects outside of your network.  That bond of trust does not exist and it is much harder to get initial meetings, let alone sell

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    Topics: Upcoming Webinars, Thought Leadership

    Do this after our webinar! The key steps for improving your consultancy's thought leadership

    Sadly all the research on training effectiveness indicates that much training has little impact.

    Generally this is not a reflection on the quality of the training. It reflects the difficulty of people applying the lessons learned when they are "back in the office".

    If you listened to our recent webinar on

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    Topics: Upcoming Webinars, Thought Leadership

    Getting your management consultancy to the top of Google

    If your consultancy does not appear prominently on Google when business owners are searching online for advice, you are missing out on one of the largest sources of leads for management consultancies.

    The good news is that most management consultancies don't have to apply complex secret techy techniques to dramatically improve their search engine rankings.  

    In fact, topping Google can often be achieved primarily through applying straightforward rules and a bit of thought to the text and other content on your own web pages and social media.

    At our recent webinar we showed how this is done, and it is now available to listen to for free by clicking here.

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    Topics: Upcoming Webinars, Marketing, Legal Directories, Accountants, SEO, B2B

    New webinars for 2019 to help build your consultancy's reputation

    Kelso Consulting has a busy schedule of webinars for 2019 to help management consultants build the strongest possible reputation.

    Topics include sorting out your thought leadership programme, ensuring you are at the top of Google and generating credibility-building national media coverage.

    It starts in January with one on sorting out your communications strategy... after all, Sun Tzu

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    Topics: Upcoming Webinars, Management Consultants

    New seminars & webinars for management consultancies

    PR advisors Kelso Consulting are hosting a series of seminars and webinars for management consultancies on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

    We'd like to invite you do join us at them!

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    Topics: Upcoming Webinars, Sales, Marketing, Public Relations, LinkedIn, PR, Management Consultants, Thames Valley

    Why "thought leadership" is vital for successful consultants

    Why thought leadership is essential for consultants and their firms:

    "Thought leadership" is the term for activity that positions you and your business as a leading expert on an important area.

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    Topics: Upcoming Webinars, Consultants, Sales, Marketing, Thought Leadership

    Thought leadership for management consultants - forthcoming webinar

    Webinar: Thought leadership for management consultants

    Management consultancy firms are ideally placed to utilise "thought leadership" to create the sort of ideas that will grab the attention of senior executives and business owners.

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    Topics: Upcoming Webinars, Growth, Thought Leadership

    Is your consultancy's shop window on Oxford Street or a back alley?

    Is it better to have a clothes shop on Oxford Street or a dank back alley? 

    Of course, it is a rhetorical question.

    We all know that it's easier to sell clothes where there are crowds of people shopping for the latest clothes.  If only there was an Oxford Street where executives go to buy consultancy services.

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    Topics: Upcoming Webinars, Sales, Content Marketing, Search Engine Optimisation

    Business networking and where many consultants go wrong!

    Kelso Consulting often hold seminars and webinars for clients and other friends of the firm with business winning specialist Chris Matthews.

    Our recent presentation on successful business networking featured many great tips of particular relevance for management consultants.

    ... Continue Reading
    Topics: Upcoming Webinars, Sales, Growth, Networking
     

     

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