Sadly all the research on training effectiveness indicates that much training has little impact.
Generally this is not a reflection on the quality of the training. It reflects the difficulty of people applying the lessons learned when they are "back in the office".
If you listened to our recent webinar on
The good news is that most management consultancies don't have to apply complex secret techy techniques to dramatically improve their search engine rankings.
In fact, topping Google can often be achieved primarily through applying straightforward rules and a bit of thought to the text and other content on your own web pages and social media.
At our recent webinar we showed how this is done, and it is now available to listen to for free by clicking here.
Kelso Consulting has a busy schedule of webinars for 2019 to help management consultants build the strongest possible reputation.
Topics include sorting out your thought leadership programme, ensuring you are at the top of Google and generating credibility-building national media coverage.
It starts in January with one on sorting out your communications strategy... after all, Sun Tzu
PR advisors Kelso Consulting are hosting a series of seminars and webinars for management consultancies on a range of business development, public relations, social media and thought leadership issues in the first half of 2018.
We'd like to invite you do join us at them!
Why thought leadership is essential for consultants and their firms:
"Thought leadership" is the term for activity that positions you and your business as a leading expert on an important area.
Management consultancy firms are ideally placed to utilise "thought leadership" to create the sort of ideas that will grab the attention of senior executives and business owners.
Is it better to have a clothes shop on Oxford Street or a dank back alley?
Of course, it is a rhetorical question.
We all know that it's easier to sell clothes where there are crowds of people shopping for the latest clothes. If only there was an Oxford Street where executives go to buy consultancy services.
Kelso Consulting often hold seminars and webinars for clients and other friends of the firm with business winning specialist Chris Matthews.
Our recent presentation on successful business networking featured many great tips of particular relevance for management consultants.
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