From Brexit to plastics, HS2 to Costa coffee, well-structured campaigns can change opinion, change policy and change corporate strategy. They can cause management teams and their advisors to be ousted, and tarnish even the most valuable of brands.
Once they were largely the domain of pressure groups and buccaneering corporate raiders, but now they can come from all sides, whether investors, campaigning lawyers, trade associations or Parliamentary committees.
What do you do if you are the target? How do you react to the “Barbarians at the gate”? How do you respond rapidly and effectively? And how do you manage tactical retreats and issues that simply rumble on?
If you are on the attack, how do you plan, organise and sustain a successful campaign? How do you set objectives and adapt strategy to react to evolving realities? When is publicity helpful in a legal dispute – and when is it an impediment? And when do you give up or declare victory?
Whether you are launching or defending a hostile campaign, our impending webinar will provide essential essential insights from seasoned experts, as well as dealing with such issues as when do you need to be the Rebel Alliance and when The Empire, defending against dirty tricks and what you can learn from the Daily Mail school of campaigning!
Jason Nisse has worked on both sides of the divide. He has advised successful campaigns for the likes of HBOS Reading victims and bondholders in Co-op Bank, but has also worked with organisations targeted by corporate raiders, NGOs and aggressive litigators.
Tim Prizeman has helped various large organisations defend and rebut hostile campaigns from pressure groups and vested interests, as well as helping underdogs use the “court of public opinion” to fight and win against large institutions and vested interests.