Our personal finance Public Relations experience is broad and extensive covering a wide range of tax, insurance, debt, property, retirement, financial products, inheritance and wealth management stories. Recent PR campaigns have covered such matters as pension freedoms, residential property issues, Wills & Powers of Attorney, the financial impact of divorce; Sipps (Self Invested Personal Pensions), peer-to-peer investing, and Open Banking.
We have particular experience in pension matters and have helped a number of clients both promote their expertise and join the debate on how the nation's ageing workforce can be provided with a comfortable retirement. Our team is skilled at devising and implementing campaigns covering all aspects of tax (personal, VAT, and corporate) - including ensuring regular coverage at Budget time, the end of financial year, around the Autumn Statement, and throughout the year too.
Personal finance journalists' conservative approach reflects the need to both protect their readers and maintain their reputation, and PR campaigns need to approach them with this in mind, combined with creativity and fresh ideas to bring fresh ideas to personal finance issues.. after all, they have been writing about pensions and mortgages for decades and want something interesting! This is the approach that Kelso Consulting can help you deliver.