Personal finance Public Relations

Related case studies

London PR 

Inheritance planning campaign for wealth management team

Kelso Consulting's team has been dealing with personal finance Public Relations campaigns and the financial media - particularly the nationals and the many freelance journalists who cover this area - continuously for over 20 years.

London PR

Our personal finance Public Relations experience covers a wide range of tax, insurance, debt, property, retirement, inheritance and wealth. Recent PR campaigns have covered such matters as pension freedoms; residential property issues; Wills & Powers of Attorney; the financial impact of divorce; Sipps (Self Invested Personal Pensions); and retail banking services of future management PR campaigns.

We have particular experience in pension matters, and have helped a number of clients both promote their expertise and join the debate on how the nation's aging workforce can be provided with a comfortable retirement. We also have particular experience in devising and implementing campaigns covering all aspects of tax (personal, VAT, and corporate) - including ensuring regular coverage at Budget time, the end of financial year, around the Autumn Statement, and across the year too.

To discuss further, please call director Tim Prizeman 020 7242 2286 or email using this link. 

 

Important keys to success with the personal finance media:

In many parts of the media journalists move jobs frequently and often do not have in-depth knowledge of the issues on which they write. This is NOT the case with the personal finance media. Many personal finance journalists are published authors and experts in their own right. Personal finance journalists know their publications, are influential with their readers. Writing about a financial product will cause many hundreds of their readers to invest in it. The last thing these journalists want is readers contacting them in five years time claiming to have lost thousands of pounds from a product they invested in as a result of the journalist's piece! 

A conservative approach

London Public Relations

Finance journalists' conservative approach reflects the need to maintain their reputation. Personal finance journalists know far more about financial products (and their advantages and shortcomings) than many wealth managers, investment and financial advisors. We first dealt with some national newspapers' personal finance editors when we entered Public Relations 20 years ago.... and some of these journalists are still at the same papers two decades on!

Creativity to bring fresh ideas to personal finance issues is needed in a successful PR campaign.  But the sensationalism, faddism and exaggeration that work with some consumer and lifestyle areas are to be avoided at all costs.  These journalists are in it for the long-term, and they are only looking to deal with firms with that outlook too.

For further details or to discuss how Kelso Consulting can help your firm stand out as trusted personal finance advisors, please contact director Tim Prizeman on 020 7242 2286 or email us.

 

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