A broadcast-led PR campaign for our management consultancy client, devised and implemented by Kelso Consulting, dramatically improved the client's awareness and credibility with its target audience: senior executives of banks and other large financial institutions in the UK.
During the campaign, our client substantially increased its number of retail bank clients. It also received many favourable calls and emails
from clients after appearances on such programmes as Radio 4’s Today programme.
Thanks to the campaign, our client is now regularly contacted by broadcasters for interviews on banking issues.