CareersinAudit.com needed help boosting the number of experienced accountants and compliance specialists to its online recruitment website.
Kelso Consulting created a campaign which helped lift the main objectives of the online recruiter off the ground. Elements of the campaign included improving website content, survey-led projects and creating interview opportunities that positioned the firm as an expert commentator on accountancy career issues.
CareersinAudit.com is the world's leading job board and career resource for Audit, Risk, Compliance and Governance professionals.
The PR campaigr boasted traffic by over a third (unique visits) during the first six months alone. Also during this period, the amount of job advertisements viewed by visitors doubled, and the number of candidates who registered to receive job and news alerts increased by a quarter.
The PR campaign generated a wide range of coverage in accountancy and recruitment titles, as well as high impact media such as CityAM and the Mail on Sunday.