The firm was in the position of being a "best kept secret" in their specialist market. Their insurance sector clients thought that they were great, and valued the high level of technical expertise its partners had - yet no one outside of their client base knew about the firm.
The impact of this meant, amongst other problems,
they were never invited for audit tenders.
With a major regulatory change happening that would effect all businesses in the Lloyd's market, Kelso Consulting devised and helped deliver a major campaign to highlight our client's expertise, increase its brand awareness, generate leads, and enable it to build relationships with finance directors and other decision-makers.
For more details about how Kelso Consulting can help your business grow, contact us now on 020 7242 2286
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Our client, a mid-tier accountancy firm with a practice that has worked in the Lloyd's of London reinsurance market for over a century.
With impending major changes, it had identified a strategic need to raise its profile as an expert on compliance and regulatory issues affecting insurance brokers and other businesses in the market.
Over a relatively short period of time, the result was profound. Within a year of the campaign being devised the firm had gone from "never on the tender list"' to "always on the tender list" within their target market and as a direct result had won its biggest ever audit.
It was clear the campaign was succeeding before then though. Through the way it was devised, there were lots of clear indicators of success that could be measured as the campaign progressed. These included: requests for their technical compliance guides; feedback from clients; attendance at the seminars; the number of "follow up" meetings arranged after the seminars; and the increase in number of audit tender invitations.
We're an award-winning Public Relations agency that specialises in helping consultancy, professional services, fintech and business technology firms stand out as leaders in their markets.
Kelso Consulting has offices in London and the Thames Valley. We achieve results for our clients by delivering ambitious, high-impact campaigns that include public relations, inbound marketing, social media and thought leadership techniques.
If your business does not stand out against its competitors, has too few decent leads or has a great story that no one knows.. we can help! Call us now on 020 7242 2286.
Want to know more about us? Why not look at some of our client case studies.
Offices in London and Oxfordshire
Call: 020 7242 2286