This 1-hour complimentary briefing is particularly for partners at law firms and barristers looking to build their reputation, together with marketing directors at law firms and chambers.

We will succinctly and clearly look at the techniques that work so your law firm can boost its impact with coverage in the high-impact media. 

• What are the elements that every journalist looks for in a story when judging its "news value"?  We'll be revealing them and highlighting how your law firm can turn this to its advantage to create stories that grab journalists' attention.

• There are five simple tactics that particularly work for smaller and mid-sized law firms looking for national media coverage - we'll expose them!

• Looking to be an expert commentator on particular legal areas?  We will cover the dos and don'ts for successfully "news jacking" other firms legal cases... and how to prevent it happening to you.
  
  
• Are you competing for coverage against larger, better known and resourced practices?  We'll look at the tactics that work when its David vs Goliath.

In this practical webinar we will also cover...

• Many firms spend lots of effort getting press coverage... but then do little with it.  We'll be running through how to get the maximum bang-for-the-buck from every bit of coverage you generate.
  
  
• Thinking of issuing a press release? In many cases, it's the last thing you should do if you want coverage in a national newspaper. We'll tell you what to do instead.
  
  
• Your questions answered.

This event is particularly for...

• Partners and marketing directors of ambitious legal practices looking to build their reputation and recognition.

• Marketing directors at law firms who want to use press coverage to develop the sort of reputation that can help them out-punch larger competitors and specialist challengers.

• It is particularly for law firms who have tried and struggled to get press coverage in the national business media and newspapers.

This event is led by...

Katy Dowell, former news editor of The Lawyer magazine and now a senior PR consultant with Kelso Consulting.  Katy will be sharing her tips having interviewed 1,000s of law firm partners, not to mention having been on the receiving end of numerous pitches from law firms, ranging from the excellent to the downright dubious. Katy was also a former member of the judging panel for The Lawyer magazine’s annual awards.

Tim Prizeman is a director with Kelso Consulting and author of The Thought Leadership Manual book. 

Tim has been advising law firms, ranging from international giants to specialist partnerships and barristers, on building powerful reputations and winning work for over 20 years.  He has received four national marketing and PR awards for campaigns for thought leadership campaigns he has devised and delivered.