Webinar - 13 September 2019
This 1-hour complimentary briefing is particularly for partners at law firms and barristers looking to build their reputation, together with marketing directors at law firms and chambers.
We will succinctly and clearly look at the techniques that work so your law firm can boost its impact with coverage in the high-impact media.
What are the elements that every journalist looks for in a story when judging its "news value"? We'll be revealing them and highlighting how your law firm can turn this to its advantage to create stories that grab journalists' attention.
There are five simple tactics that particularly work for smaller and mid-sized law firms looking for national media coverage - we'll expose them!
Katy Dowell, former news editor of The Lawyer magazine and now a senior PR consultant with Kelso Consulting. Katy will be sharing her tips having interviewed 1,000s of law firm partners, not to mention having been on the receiving end of numerous pitches from law firms, ranging from the excellent to the downright dubious. Katy was also a former member of the judging panel for The Lawyer magazine’s annual awards.
Tim Prizeman is a director with Kelso Consulting and author of The Thought Leadership Manual book.
Tim has been advising law firms, ranging from international giants to specialist partnerships and barristers, on building powerful reputations and winning work for over 20 years. He has received four national marketing and PR awards for campaigns for thought leadership campaigns he has devised and delivered.
13 September 2019