Today's reporting on the ongoing and unpleasant Carl Beech saga (the made up fantasies about a Westminster paedophile ring) revolves around the police statement at a now infamous press conference that Beech and his lies were "credible and true".

The problem for the police is that we now know what he said was not true and he was not very credible either.  The key question is at what point did the police realise he was not very credible either and why did they say his allegations were true... and why were they slow to correct this.

Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.

You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also delivering them in videos, LinkedIn posts and of course face-to-face in meetings and when speaking at events.

But is there research out there showing it brings commercial benefits for B2B businesses?

Yes, there's plenty!

Do you usually read such emails when you get them?  Me neither!

They usually look really spammy.  It surprises me so many professional services firms still send these out when they would not dream of bothering to read such an email themselves.

Award-winning PR agency Kelso Consulting is recruiting for a Public Relations Account Manager.

Public Relations agency Kelso Consulting is looking for a talented and ambitious PR professional to join our Thames Valley office in Newbury as a PR Account Manager.

Based in our Newbury HQ in Berkshire the main role is ensuring our clients get regular strong media coverage in national business publications and newspapers together with generally ensuring campaigns and accounts run smoothly and successfully.

Kelso Consulting's Tim Prizeman is quoted in a recent article for RBS's banking clients full of tips on getting your business off the ground... an area where we have plenty of experience from working with start-ups and scale-ups over the past 20 years.

As we all know, it is both what you know and who you know that matter, and being able to mobilise this for your benefit.  In it Tim advises: 

Kelso Consulting has a busy schedule of webinars to help businesses make 2019 a successful year despite the ominous economic backdrop.

Indeed, with caution currently widespread clearly and strongly communicating your credibility, value and distinctive proposition will be even more important for businesses looking to grow.

Many B2B firms miss out on one of the most effective sources of new leads.... the first page of Google when prospects are searching.

While some firms put in the effort and, as a result, generate a regular flow of suitable leads, many others either fail to make it a priority or are in denial about its benefits (which of course becomes a self-fulling prophecy).

Our recent webinar provided a 6-step process to help B2B businesses, especially professional, consultancy and tech firms, get to the top of Google for the keywords that matter for them.

Elements of being a thought leader include being knowledgeable and recognised for having interesting views and insights.

AiNED, the new professional association for independent non executive directors, has appointed Public Relations agency Kelso Consulting to help generate press coverage in the financial and business media ahead of its launch in Autumn 2018. 

Standing out as an expert on the important commercial problems facing your clients and prospects is a powerful position. 

Kelso Consulting's Thames Valley office in Newbury is recruiting!

Do you get a buzz from seeing your clients' names in the national press? Are you dedicated to hitting deadlines and also have a creative flair, or maybe you are able to turn complex stories into attention-grabbing ideas?   If so, we want to hire you!

Cyber risk and incident response specialists STORM|Guidance, creators of the world’s first Cyber Insurance comparison engine, Cyber|Decider , have appointed Kelso Consulting to help launch and build awareness through the UK’s insurance media.

We are delighted to welcome Katy Dowell, who has just joined as our PR Features Manager. She will oversee all aspects of the scores of features we place in business publications each month for our clients, ensuring the whole process goes smoothly.

Katy is a highly experienced business journalist having previously worked on two of Britain’s top legal and insurance business magazines - The Lawyer and Insurance Times.

Award-winning PR agency Kelso Consulting is recruiting for the new position of Rapid Response PR Manager.

If you love phoning journalists about newsy stories and are fed up with long meetings, admin and reports then this could be the ideal role for you.

Based in our Newbury HQ in Berkshire the main role is, as the name suggests, responding rapidly to news and other opportunities for generating coverage.

Kelso Consulting is recruiting for an experienced journalist or Public Relations practitioner.

Public Relations agency Kelso Consulting is looking for an Editorial Articles Manager to join our team in Newbury, Berkshire, this post is part-time and flexible, and would particularly suit a former journalist.

We are an award-winning B2B public relations consultancy in the Thames Valley, 

We're holding a series of seminars and webinars for professional, consultancy, technology and financial firms on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

We'd like to invite you do join us at them!