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    Welcome to our marketing tips to help your firm grow

    Kelso Consulting in Elite Business Magazine

    My latest article on PR, which appeared recently in Elite Business Magazine, covers the opportunities for coverage for SME businesses in the national and business media.

    Examples of the sorts of opportunities for SME businesses looking for national media coverage include:

    • Being the expert.  There is a huge demand from business publications for advice to help readers (my article in Elite Business is a case in point).  
    ... Continue Reading
    Topics: PR, B2B, media

    Making Google Ads work for your B2B business

     

    Google Ads are used by many businesses and can be a very cost-effective way of generating leads. 

    However, others shy away from them - some are unsure of how to set them up, while others are convinced they won't work for their market (although in 9 out of 10 times such beliefs are generally unfounded in our experience!).

    Because we felt more of our clients should be considering Google Ads for campaigns, we teamed up with Google Ads expert Dominic Renshaw of AdExtra who on our recent webinar gave an excellent explanation of what is involved and how to set up and maintain a successful campaign.

    ... Continue Reading
    Topics: SEO, Website, Professional firms, B2B, Google Ads, PPC

    Social media storms this week, and the need to think before you Tweet

    The perils of social media storms have been prominent this week.

    At the inconsequential celeb end of the news, Coleen Rooney's implicating fellow Wag Rebekah Vardy in allegedly leaking of stories from Coleen's "private" Instagram made it onto this morning's BBC Today programme and most of the nationals.

    As always, the quality media sneer at the tabloids... and then happily sink to their level when they want to. The moral of the story... even private social media aren't that private when you are in the eye of the media.

    ... Continue Reading
    Topics: Crisis, PR Disaster, Social Media, Reputation

    GMDN Agency appoints Kelso Consulting

    The GMDN Agency, based in Oxfordshire's fast-growing science cluster around Milton Park, has appointed Kelso Consulting as the first public relations agency in its 20-year history.

    The Agency is a not-for-profit body that oversees the Global Medical Device Nomenclature, the naming convention for the millions of medical devices used in hospitals and elsewhere around the world.

    Its scope ranges from basic items such as bed screens and scalpels, right through to highly sophisticated devices such as implants, and machines such as scanners and air ambulances.

    The nomenclature

    ... Continue Reading
    Topics: Public Relations, LinkedIn, PR, PR Appointments, Thames Valley, Oxfordshire

    Said the wrong thing to the media? When should you come clean?

    Today's reporting on the ongoing and unpleasant Carl Beech saga (the made up fantasies about a Westminster paedophile ring) revolves around the police statement at a now infamous press conference that Beech and his lies were "credible and true".

    The problem for the police is that we now know what he said was not true and he was not very credible either.  The key question is at what point did the police realise he was not very credible either and why did they say his allegations were true... and why were they slow to correct this.

    ... Continue Reading
    Topics: Public Relations, Crisis, PR Disaster, PR, Interview techniques

    What is the impact of thought leadership from B2B businesses?

    Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.

    You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also delivering them in videos, LinkedIn posts and of course face-to-face in meetings and when speaking at events.

    But is there research out there showing it brings commercial benefits for B2B businesses?

    Yes, there's plenty!

    ... Continue Reading
    Topics: Thought Leadership, Reputation, B2B

    Measuring Marketing ROI - Is my email marketing working?

    If you are one of the professional partnerships that sends out a quarterly or so email to your prospects with lots of images and a long list of items, this article is for you.

    Do you usually read such emails when you get them?  Me neither!

    They usually look really spammy.  It surprises me so many professional services firms still send these out when they would not dream of bothering to read such an email themselves.

    If you are doing such emails and are getting amazing open rates and ... Continue Reading
    Topics: Marketing, Return on Investment, Marketing ROI, Inbound Marketing, Email marketing

    Preparing for a live CNBC television interview: video guide

    We often have clients interviewed on TV and radio. Recently a request came through at particularly short notice and we looked for a good broadcast interview explainer video on YouTube to send to the interviewee to help them prepare. To our surprise we couldn't find anything suitable, so we've done one.

    It is in four parts, the first one is about why being on CNBC is very powerful for building your reputation as an expert (should you need persuading!), and the second is all about the preparation you should do to give a really successful interview.

    ... Continue Reading
    Topics: Guide, Interview techniques, Broadcast, Television, CNBC

    Ensuring your TV & radio interviews are a success

    Getting ready for a television or radio interview?  Here's what you need to do....

    We regularly have clients appearing on TV and radio interviews as expert commentators, and are often involved with helping people prepare for broadcast interviews which have, invariably, appeared at short notice.
     
    We prefer for spokespeople to have benefited from formal media training.  Until you have done a broadcast interview it is hard to realise just how adrenalised a situation it can be, especially live broadcasts. 
    ... Continue Reading
    Topics: Growth, PR, interviews, Radio, Interview techniques, Broadcast, Television

    Public Relations Manager Vacancy: Berkshire / Thames Valley

    Award-winning PR agency Kelso Consulting is recruiting for a Public Relations Account Manager.

    Public Relations agency Kelso Consulting is looking for a talented and ambitious PR professional to join our Thames Valley office in Newbury as a PR Account Manager.

    Based in our Newbury HQ in Berkshire the main role is ensuring our clients get regular strong media coverage in national business publications and newspapers together with generally ensuring campaigns and accounts run smoothly and successfully.

    ... Continue Reading
    Topics: Public Relations, PR Appointments, Thames Valley, Job vacancy, Recruitment

    Getting your business off the ground by building  & using your network

    Kelso Consulting's Tim Prizeman is quoted in a recent article for RBS's banking clients full of tips on getting your business off the ground... an area where we have plenty of experience from working with start-ups and scale-ups over the past 20 years.

    As we all know, it is both what you know and who you know that matter, and being able to mobilise this for your benefit.  In it Tim advises: 

    ... Continue Reading
    Topics: Marketing, Networking, B2B

    New webinars unveiled for 2019 by Kelso Consulting "reputation builders"

    Kelso Consulting has a busy schedule of webinars to help businesses make 2019 a successful year despite the ominous economic backdrop.

    Indeed, with caution currently widespread clearly and strongly communicating your credibility, value and distinctive proposition will be even more important for businesses looking to grow.

    ... Continue Reading
    Topics: Upcoming Webinars, Growth, B2B

    Getting your B2B firm to the top of Google - SEO tips

    Many B2B firms miss out on one of the most effective sources of new leads.... the first page of Google when prospects are searching.

    While some firms put in the effort and, as a result, generate a regular flow of suitable leads, many others either fail to make it a priority or are in denial about its benefits (which of course becomes a self-fulling prophecy).

    Our recent webinar provided a 6-step process to help B2B businesses, especially professional, consultancy and tech firms, get to the top of Google for the keywords that matter for them.

    ... Continue Reading
    Topics: Upcoming Webinars, Search Engine Optimisation, Legal Marketing, SEO, Website, Inbound Marketing, B2B, Blogging

    Are you a thought leader?

    Elements of being a thought leader include being knowledgeable and recognised for having interesting views and insights.

    ... Continue Reading
    Topics: Thought Leadership, Public Relations, PR

    New association for iNEDs appoints Kelso for financial media coverage ahead of launch

    AiNED, the new professional association for independent non executive directors, has appointed Public Relations agency Kelso Consulting to help generate press coverage in the financial and business media ahead of its launch in Autumn 2018

    ... Continue Reading
    Topics: Public Relations, PR, PR Appointments, Compliance

    Building authority... how to be a recognised expert

    Standing out as an expert on the important commercial problems facing your clients and prospects is a powerful position. 

    ... Continue Reading
    Topics: Growth, Public Relations, Reputation, authority marketing

    Kelso Consulting's latest PR vacancies

    Kelso Consulting's Thames Valley office in Newbury is recruiting!

    Do you get a buzz from seeing your clients' names in the national press? Are you dedicated to hitting deadlines and also have a creative flair, or maybe you are able to turn complex stories into attention-grabbing ideas?   If so, we want to hire you!

    ... Continue Reading
    Topics: Public Relations, Jobs, Vacancies

    World's first cyber insurance comparison engine launched by PR agency Kelso Consulting

    Cyber risk and incident response specialists STORM|Guidance, creators of the world’s first Cyber Insurance comparison engine, Cyber|Decider , have appointed Kelso Consulting to help launch and build awareness through the UK’s insurance media.

    ... Continue Reading
    Topics: Public Relations, Technology, PR, Cyber Insurance, Insurance, Insurtech

    The Lawyer & Insurance Times journalist joins Public Relations advisors

    We are delighted to welcome Katy Dowell, who has just joined as our PR Features Manager. She will oversee all aspects of the scores of features we place in business publications each month for our clients, ensuring the whole process goes smoothly.

    Katy is a highly experienced business journalist having previously worked on two of Britain’s top legal and insurance business magazines - The Lawyer and Insurance Times.

    ... Continue Reading
    Topics: Public Relations, Lawyers, PR, PR Appointments, Insurance, Professional firms

    Public Relations Manager Vacancy: Rapid Response PR Manager sought

    Award-winning PR agency Kelso Consulting is recruiting for the new position of Rapid Response PR Manager.

    If you love phoning journalists about newsy stories and are fed up with long meetings, admin and reports then this could be the ideal role for you.

    Based in our Newbury HQ in Berkshire the main role is, as the name suggests, responding rapidly to news and other opportunities for generating coverage.

    ... Continue Reading
    Topics: Public Relations, PR Appointments, Thames Valley
     

     

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