Elements of being a thought leader include being knowledgeable and recognised for having interesting views and insights.

AiNED, the new professional association for independent non executive directors, has appointed Public Relations agency Kelso Consulting to help generate press coverage in the financial and business media ahead of its launch in Autumn 2018. 

Standing out as an expert on the important commercial problems facing your clients and prospects is a powerful position. 

We are delighted to welcome Katy Dowell, who has just joined as our PR Features Manager. She will oversee all aspects of the scores of features we place in business publications each month for our clients, ensuring the whole process goes smoothly.

Katy is a highly experienced business journalist having previously worked on two of Britain’s top legal and insurance business magazines - The Lawyer and Insurance Times.

Award-winning PR agency Kelso Consulting is recruiting for the new position of Rapid Response PR Manager.

If you love phoning journalists about newsy stories and are fed up with long meetings, admin and reports then this could be the ideal role for you.

Based in our Newbury HQ in Berkshire the main role is, as the name suggests, responding rapidly to news and other opportunities for generating coverage.

Kelso Consulting is recruiting for an experienced journalist or Public Relations practitioner.

Public Relations agency Kelso Consulting is looking for an Editorial Articles Manager to join our team in Newbury, Berkshire, this post is part-time and flexible, and would particularly suit a former journalist.

We are an award-winning B2B public relations consultancy in the Thames Valley, 

We're holding a series of seminars and webinars for professional, consultancy, technology and financial firms on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

We'd like to invite you do join us at them!

Forget about press release “how to's” and guides on press list preparation, this article from Kelso Consulting (which first appeared in Professional Marketing magazine) sets out what you really need to know to prepare newbies for their first press encounter, as well as anticipate the questions they will have for you and the hidden fears they harbor.

Kelso Consulting is recruiting for a Junior PR Account Executive and a Senior PR Account Executive for our office in Newbury, Berkshire.

Public Relations agency Kelso Consulting is looking for great PR professionals to join our team in Newbury, Berkshire, and have vacancies at Junior and Senior PR Account Executive levels.

We are an award-winning B2B public relations consultancy in the Thames Valley, 

Expolink (www.expolink.co.uk), global specialists in outsourced whistleblowing hotlines and case management software, has appointed Kelso Consulting as its public relations agency to help with a new campaign to build brand awareness and increase its lead generation.

Expolink, based in Chippenham, Wiltshire, provides independent “speak up” services to businesses around the world including nearly 30% of FTSE 350 companies. 

Measuring ROI on Public Relations

Over the years there has been numerous attempts by various people to give a "value" to press coverage so Managers could compare specific items of press coverage and say things such as "Wow, that was a great bit of coverage it scores a 98, whereas that coverage wasn't so good as it only gets a 15". 

Gauging marketing's Return on Investment fundamental for management

Many businesses we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

It is a common problem, but it needn't be this way.

By contrast, many B2B businesses have good metrics and a clear idea of the effectiveness or other areas of their spend. For instasnce, partnerships and consultancies are often rigorous in their keeping of timesheets and measuring billable hours, for instance.

 Each month, Kelso Consulting has an informal 'PR clinic' where we listen to your PR, social media, sales and marketing challenges and offer helpful advice... all for free.

These take place regularly in our central London office, near Oxford Street in W1, and also in Newbury, Berkshire - where we support technology and consultancy businesses in the Thames Valley, Oxfordshire and Hampshire areas.

We get a regular flow of coverage in the nationals for our clients, so we don't usually have a fanfare when something appears.

But securing two large articles for the same client in The Times's in successive weeks in its highly-read Money (personal finance) section is pretty exceptional, even by our high standards.