Kelso Consulting in RBS's Business Hub article on breaking into crowded markets

What do start-ups and scale-ups need to do to break into already crowded markets?

Opportunism is often good in marketing. Speed and timing can combine powerfully to grab headlines and stand out.

Kelso’s Tim Prizeman is in The Guardian today talking about how he uses Amazon's Alexa at work and home to help optimise his time.

How do you ensure a newspaper uses your picture in an article rather than someone else’s?   Here is one of our tips… stick a cute dog on your lap for the photo!

Google Ads are used by many businesses and can be a very cost-effective way of generating leads. 

However, others shy away from them - some are unsure of how to set them up, while others are convinced they won't work for their market (although in 9 out of 10 times such beliefs are generally unfounded in our experience!).

Because we felt more of our clients should be considering Google Ads for campaigns, we teamed up with Google Ads expert Dominic Renshaw of AdExtra who on our recent webinar gave an excellent explanation of what is involved and how to set up and maintain a successful campaign.

The perils of social media storms have been prominent this week.

At the inconsequential celeb end of the news, Coleen Rooney's implicating fellow Wag Rebekah Vardy in allegedly leaking of stories from Coleen's "private" Instagram made it onto this morning's BBC Today programme and most of the nationals.

As always, the quality media sneer at the tabloids... and then happily sink to their level when they want to. The moral of the story... even private social media aren't that private when you are in the eye of the media.

The GMDN Agency, based in Oxfordshire's fast-growing science cluster around Milton Park, has appointed Kelso Consulting as the first public relations agency in its 20-year history.

The Agency is a not-for-profit body that oversees the Global Medical Device Nomenclature, the naming convention for the millions of medical devices used in hospitals and elsewhere around the world.

Its scope ranges from basic items such as bed screens and scalpels, right through to highly sophisticated devices such as implants, and machines such as scanners and air ambulances.

The nomenclature

Today's reporting on the ongoing and unpleasant Carl Beech saga (the made up fantasies about a Westminster paedophile ring) revolves around the police statement at a now infamous press conference that Beech and his lies were "credible and true".

The problem for the police is that we now know what he said was not true and he was not very credible either.  The key question is at what point did the police realise he was not very credible either and why did they say his allegations were true... and why were they slow to correct this.

Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.

You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also delivering them in videos, LinkedIn posts and of course face-to-face in meetings and when speaking at events.

But is there research out there showing it brings commercial benefits for B2B businesses?

Yes, there's plenty!

Do you usually read such emails when you get them?  Me neither!

They usually look really spammy.  It surprises me so many professional services firms still send these out when they would not dream of bothering to read such an email themselves.

We often have clients interviewed on TV and radio. Recently a request came through at particularly short notice and we looked for a good broadcast interview explainer video on YouTube to send to the interviewee to help them prepare. To our surprise we couldn't find anything suitable, so we've done one.

It is in four parts, the first one is about why being on CNBC is very powerful for building your reputation as an expert (should you need persuading!), and the second is all about the preparation you should do to give a really successful interview.

Award-winning PR agency Kelso Consulting is recruiting for a Public Relations Account Manager.

Public Relations agency Kelso Consulting is looking for a talented and ambitious PR professional to join our Thames Valley office in Newbury as a PR Account Manager.

Based in our Newbury HQ in Berkshire the main role is ensuring our clients get regular strong media coverage in national business publications and newspapers together with generally ensuring campaigns and accounts run smoothly and successfully.

Kelso Consulting's Tim Prizeman is quoted in a recent article for RBS's banking clients full of tips on getting your business off the ground... an area where we have plenty of experience from working with start-ups and scale-ups over the past 20 years.

As we all know, it is both what you know and who you know that matter, and being able to mobilise this for your benefit.  In it Tim advises: 

Kelso Consulting has a busy schedule of webinars to help businesses make 2019 a successful year despite the ominous economic backdrop.

Indeed, with caution currently widespread clearly and strongly communicating your credibility, value and distinctive proposition will be even more important for businesses looking to grow.

Many B2B firms miss out on one of the most effective sources of new leads.... the first page of Google when prospects are searching.

While some firms put in the effort and, as a result, generate a regular flow of suitable leads, many others either fail to make it a priority or are in denial about its benefits (which of course becomes a self-fulling prophecy).

Our recent webinar provided a 6-step process to help B2B businesses, especially professional, consultancy and tech firms, get to the top of Google for the keywords that matter for them.

Elements of being a thought leader include being knowledgeable and recognised for having interesting views and insights.