Kelso Consulting News

Building authority... how to be a recognised expert

By Mai Rinaldi, Manager - Kelso Consulting (Public Relations agency)

Standing out as an expert on the important commercial problems facing your clients and prospects is a powerful position. 

If you are recognised as an authority on a subject you attract more leads, get more recommendations and you can even charge more.

It is the opposite of the "celebrity mindset trap" some businesses fall into of seeking any publicity on any matter, no matter how inconsequential, to "build awareness"... without appreciating that without authority and memorability all their efforts will be instantly forgotten

But how do you build such a prominent position of authority for your practice, while avoiding the celebrity mindset trap of fame over substance. 

 

Download our Authority Marketing guide to find out more:

 

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Topics: Reputation, Growth, Public Relations, authority marketing

Mai Rinaldi, Manager - Kelso Consulting (Public Relations agency)

Written by Mai Rinaldi, Manager - Kelso Consulting (Public Relations agency)

Mai is in charge of a wide range of administrative account issues; all focus on helping the team here at Kelso Consulting provide great public relations for our clients.