We often have clients interviewed on TV and radio. Recently a request came through at particularly short notice and we looked for a good broadcast interview explainer video on YouTube to send to the interviewee to help them prepare. To our surprise we couldn't find anything suitable, so we've done one.
It is in four parts, the first one is about why being on CNBC is very powerful for building your reputation as an expert (should you need persuading!), and the second is all about the preparation you should do to give a really successful interview.
The third runs through what will happen on the day, and the fourth is how to get the very most out of it afterwards for your marketing.
CNBC TV interviews: fail to prepare, prepare to fail
The big mistake to avoid is to approach a CNBC interview is thinking "I know all about my subject so I don't need to spend too much time preparing".
On CNBC you will have two or three highly knowledgeable anchors and guest presenters firing questions for several minutes. They aren't afraid to challenge and often are charged-up on caffeine too!
CNBC is very organised and will keep inviting you back if you shine (much more organised than most broadcasters!). So the more you prepare the better your performance.. and the more likely you are to become their regular topic expert.
CNBC interview: preparing for the interview... and prepare to get the maximum marketing impact too
Our videos for preparing for a CNBC interview are on Kelso Consulting's YouTube Channel.
The final one is all about making the most reputation building and marketing impact from it... do make sure you look at it before your interview, and do share it with your marketing and social media team.
Click below to watch all 4 videos:
Also, we have a short aide-memoir that summarises the dos and don'ts of preparing for an interview as a business expert: