Kelso Consulting News

Getting your B2B firm to the top of Google - SEO tips

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Many B2B firms miss out on one of the most effective sources of new leads.... the first page of Google when prospects are searching.

While some firms put in the effort and, as a result, generate a regular flow of suitable leads, many others either fail to make it a priority or are in denial about its benefits (which of course becomes a self-fulling prophecy).

Our recent webinar provided a 6-step process to help B2B businesses, especially professional, consultancy and tech firms, get to the top of Google for the keywords that matter for them.

An important part of the process is using blogs to quickly and easily add the sort of material Google and prospects love.  However, a big part is the upfront activity to ensure you are focusing your efforts where it will deliver the best benefits.

It is based on the approach we use to ensure a regular flow of inbound leads across the areas we target to appearing prominently on Google search.

 

6-Step straightforward SEO process for B2B businesses

The process is particularly for business owners and marketing professionals without technical page-creation and coding knowledge (as you don't need this!).  It is not an alternative to using an SEO agency... if you are in a competitive area you will definitely need one for the "in demand" search phrases.

However, for those businesses without a budget for an SEO agency, or for those who want to do the basics themselves so an SEO agency can be used later for the tougher areas, the webinar is most suitable.

We do hope you find the webinar useful.  Just click below to download it.

 


Google search


Getting your B2B firm to the top of Google - webinar recording 

Download the webinar here 

 

Please find below answers to questions posed by attendees (please do add on any questions you have).

 

Topics: Upcoming Webinars, Search Engine Optimisation, Legal Marketing, SEO, Website, Inbound Marketing, B2B, Blogging

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: www.kelsopr.com/thought-leadership-manual-book