Kelso's Tim Prizeman is in the current ICAEW Insights magazine lamenting the unwillingness of accountancy firms to adopt personas (some people use the term archetypes) to add more bite to their targeting and communications.
Full disclosure - yes, we use personas at Kelso or we wouldn't advocate them. One of them is called Accounting Andy :)
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Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: www.kelsopr.com/thought-leadership-manual-book
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