The campaign was "an exemplar of ambition, creativity and value for money" said the judges.
Kelso Consulting is delighted to announce that it was won a prestigious Excellence award from the Chartered Institute of Public Relations for a recent thought leadership campaign.
The campaign won the Low Budget Campaign category for 2016, beating five other strong finalists.
The massive media impact of the campaign was part of the reason for it scooping first place - with out Public Relations activity generating 370 items of media coverage, ranging from New at Ten and Sky News through many nationals to a huge range of other publicaitons.
It is the fourth award Kelso has recevied in recent years for its thought leadership campaigns for clients - allowing us to justifiably boast that we consistently deliver some of the highest impact and best value campaigns.
Click here for the full case study of this campaign, all delivered on under £10,000, which positioned technology SME Capacitas as a leading commentator with the media on Black Friday and how retailers can prevent high demand from crashing their websites... something it is an expert in preventing!
Here's what the judges said about our campaign:
Kelso used strong PR expertise – from creativity to project management - to cut through the noise and position their client, Capacitas, as a trusted expert.
The campaign had a clear audience in mind along with a thorough understanding of journalist requirements. Kelso demonstrated a mix of extensive insight, ready for delivery, with on-the-day reaction.
This ambitious campaign achieved extremely positive results on a busy news day by offering a relevant and compelling voice. Overall, there were strong PR outcomes which led to wholesale benefits and organisational change for the client. The momentum has been maintained through to follow up campaigns and new business acquisitions.
It has proven the worth of PR for the client and is an exemplar of ambition, creativity and value for money.