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New association for iNEDs appoints Kelso for financial media coverage ahead of launch

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

AiNED, the new professional association for independent non executive directors, has appointed Public Relations agency Kelso Consulting to help generate press coverage in the financial and business media ahead of its launch in Autumn 2018

The Association for Independent Nonexecutive Directors, a non-profit making organisation, was founded and is run by experienced, high-level iNEDs who wish to improve standards and offer support for people in similar roles.  Membership is open both to iNEDs with existing or recent Non-Executive level roles, as well as to experienced Executive Directors looking to broaden their skills and knowledge to gain their first iNED roles.New association appoints Public Relations Agency for financial media coverage ahead of launch

Gary Dixon, the Founding Chairman of AiNED said: "There are numerous and substantial changes happening to corporate governance that mean the role of independent non executive director is becoming more and more important while more demanding and regulated at the same time. 

"Currently there is no professional body to provide suitable support and training to independent nonexecutives, and AiNED will be filling this gap as a professional association created for iNEDs by iNEDs. 

Gary Dixon AiNED - New association appoints Public Relations Agency for financial media coverage ahead of launchPart of our communication challenge is to make the iNEDs around the country aware that we are launching in Autumn 2018 and to differentiate ourselves from the various privately-owned training and networking companies in this space, many of which try to give the impression that they are professional associations.

"Over the years I have worked with Kelso Consulting on various business and ventures. It is very much my experience that strong press coverage in business publications and national media helps ensure successful launches and further growth.   

"Not only does it generate awareness and credibility, it is also now additionally important for boosting the search engine rankings of websites so they appear on the front page of Google, which is a hugely important place to be.

"We are already off to a flying start in terms of coverage, with further articles in such publications at the Financial News and Insurance Age appearing shortly too.”

Kelso’s Tim Prizeman said: “Britain’s businesses need more than ever the critical and long-term view that independent non-executives bring. We are pleased to be helping launch this much-needed association through securing the sort of coverage that highlights its importance and the also the broader importance of genuinely independent board-level scrutiny to financial and other businesses.”

AiNED coverage highlights

14 August  2018 Financial Times Governance standards have become FCA's focus
1 October 2018 Financial Times  Boards must consider needs of average customer
15 August  2018 Money Marketing Former Investment Quorum boss outlines new plans
15 August 2018 Professional Adviser Ex-Investment Quorum CEO Lee Robertson joins non-exec director body
15 August 2018 Investment Week Ex-Investment Quorum CEO Robertson joins AiNED
16 August 2018 Wealth Briefing Who's Moving Where In Wealth Management? - Harwood Wealth Management, VZ Group, Others
17 August 2018 Wealth Briefing Putting The Non-Executive Director Role Under A Spotlight
20 August 2018  Investment Week It is time to talk about the iNED gap
23 August 2018  Investment Week It is time to talk about the iNED gap
4 September 2018 Investment Week Robertson and Page join industry figures to launch financial services app
4 September 2018 International Adviser Quartet launch ‘a Facebook for advisers’
11 September 2018 Professional Adviser Lee Robertson and Rob Page unveil financial services app
 11 September 2018  Portfolio Adviser Lee Robertson and industry heavy-hitters unveil app for wealth managers
28 September 2018 Insurance Post Dual pricing complaint likely to result in ‘significant market change’
28 September 2018 Insurance Edge Citizens Advice Super Complaint Could Cause Contents Insurers Big Problems
1 October 2018 Insurance Business UK "The insurance industry recognises this is a problem"
4 October 2018 Financial News Time for asset managers to build their new-look boards


Topics: Public Relations, PR, PR Appointments, Compliance

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: