What are the current popular current themes in the media?
Well, no prizes for suggesting virus-related articles completely dominate everywhere. How different the first quarter of this year looks to the recent past.
Our research into the major themes across the UK media since 2017 shows that in March 2020 alone there were over 1.3 million articles mentioning the Corona Virus (or Covid-19).
To put the enormity of this number in context, during the whole of 2019 there were 2.6 million articles across the British media mentioning Brexit
That was a year when Brexit, up until then seemingly the defining issue of the decade, was central to everything from the never-ending Parliamentary turmoil, a leadership challenge to the Prime Minister (January), her subsequent resignation (announced in May) after dreadful results in the European Parliament elections, a Conservative Leadership contest, to the subsequent General Election... all had Brexit at their heart.
Wishing for the return of the minor worries of "Brexit uncertainty"
Oh for a return to the days when we were fed up with yet another "Brexit uncertainty" story.
Say what you like about Covid-19, at least it is not an excuse for delaying things. It is a proper full-blown catastrophe that within under a month has already delivered some of the most far-reaching political and business decisions seen in Britain since at least 1960, when the National Service call-up stopped.
As our research (see the chart below) shows, the once dominant topic of Brexit has been sidelined, as have other big topics of 2019 such as Climate Change and Sustainability - already overtaken by virus-related themes such as Quarantines and Self-Isolation.
Home-Working / Remote Working articles showed a notable pick-up too in March.
Climate Change, #MeToo and Wellness - au revoir, you've been furloughed
So au revoir, but not goodbye, to such recent popular themes of climate change, diversity, wellness, and #metoo. You had a good run in recent years (see chart below), and I am sure we will see you back as popular themes, perhaps even by the summer... but for the time being you're furloughed.
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