Ensuring your thought leadership campaign is built for success from the start
Our recent article in Professional Marketing magazine covers nine common signs that a thought leadership campaign is doomed to fail from its early stages. It is based on our experience of delivering dozens of such campaigns (including picking up three awards along the way).
It also looks at how to build-in success from the start... and how to recover if your thought leadership initiative is already heading off course.
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"Built to suceed or born to fail?".