Opportunism is often good in marketing. Speed and timing can combine powerfully to grab headlines and stand out.

Do you usually read such emails when you get them?  Me neither!

They usually look really spammy.  It surprises me so many professional services firms still send these out when they would not dream of bothering to read such an email themselves.

Many B2B firms miss out on one of the most effective sources of new leads.... the first page of Google when prospects are searching.

While some firms put in the effort and, as a result, generate a regular flow of suitable leads, many others either fail to make it a priority or are in denial about its benefits (which of course becomes a self-fulling prophecy).

Our recent webinar provided a 6-step process to help B2B businesses, especially professional, consultancy and tech firms, get to the top of Google for the keywords that matter for them.