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Kelso Consulting News

    Welcome to our marketing tips to help your firm grow

    Getting your B2B firm to the top of Google - SEO tips

    Many B2B firms miss out on one of the most effective sources of new leads.... the first page of Google when prospects are searching.

    While some firms put in the effort and, as a result, generate a regular flow of suitable leads, many others either fail to make it a priority or are in denial about its benefits (which of course becomes a self-fulling prophecy).

    Our recent webinar provided a 6-step process to help B2B businesses, especially professional, consultancy and tech firms, get to the top of Google for the keywords that matter for them.

    ... Continue Reading
    Topics: Upcoming Webinars, Search Engine Optimisation, Legal Marketing, SEO, Website, Inbound Marketing, B2B, Blogging

    New seminars & webinars for B2B businesses

    We're holding a series of seminars and webinars for professional, consultancy, technology and financial firms on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

    We'd like to invite you do join us at them!

    ... Continue Reading
    Topics: Upcoming Webinars, Sales, Marketing, Thought Leadership, Search Engine Optimisation, Public Relations, Legal Marketing, LinkedIn, PR, Thames Valley

    Measuring marketing ROI - websites

    Clarity of purpose is at the heart of measuring your website's effectiveness and ROI

     
    There is a wealth of data freely and immediately available on how your website is performing. If you have marketing oversight and are not getting a regular report on how your website is performing, you need to change this immediately!
    ... Continue Reading
    Topics: Marketing, Legal Marketing, ROI, Website, Return on Investment, Marketing ROI

    Measuring marketing ROI - not mission impossible!

    Gauging marketing's Return on Investment fundamental for management

    Many businesses we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

    It is a common problem, but it needn't be this way.

    By contrast, many B2B businesses have good metrics and a clear idea of the effectiveness or other areas of their spend. For instasnce, partnerships and consultancies are often rigorous in their keeping of timesheets and measuring billable hours, for instance.

    ... Continue Reading
    Topics: Marketing, Legal Marketing, ROI, Return on Investment, Marketing ROI
     

     

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