Many B2B firms miss out on one of the most effective sources of new leads.... the first page of Google when prospects are searching.

While some firms put in the effort and, as a result, generate a regular flow of suitable leads, many others either fail to make it a priority or are in denial about its benefits (which of course becomes a self-fulling prophecy).

Our recent webinar provided a 6-step process to help B2B businesses, especially professional, consultancy and tech firms, get to the top of Google for the keywords that matter for them.

We're holding a series of seminars and webinars for professional, consultancy, technology and financial firms on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

We'd like to invite you do join us at them!

Gauging marketing's Return on Investment fundamental for management

Many businesses we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

It is a common problem, but it needn't be this way.

By contrast, many B2B businesses have good metrics and a clear idea of the effectiveness or other areas of their spend. For instasnce, partnerships and consultancies are often rigorous in their keeping of timesheets and measuring billable hours, for instance.