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The GMDN Agency, based in Oxfordshire's fast-growing science cluster around Milton Park, has appointed Kelso Consulting as the first public relations agency in its 20-year history.

The Agency is a not-for-profit body that oversees the Global Medical Device Nomenclature, the naming convention for the millions of medical devices used in hospitals and elsewhere around the world.

Its scope ranges from basic items such as bed screens and scalpels, right through to highly sophisticated devices such as implants, and machines such as scanners and air ambulances.

The nomenclature