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    Welcome to our marketing tips to help your firm grow

    Measuring Marketing ROI - Is my email marketing working?

    If you are one of the professional partnerships that sends out a quarterly or so email to your prospects with lots of images and a long list of items, this article is for you.

    Do you usually read such emails when you get them?  Me neither!

    They usually look really spammy.  It surprises me so many professional services firms still send these out when they would not dream of bothering to read such an email themselves.

    If you are doing such emails and are getting amazing open rates and ... Continue Reading
    Topics: Marketing, Return on Investment, Marketing ROI, Inbound Marketing, Email marketing

    Measuring Marketing ROI - Is my PR working?

    Measuring ROI on Public Relations

    Over the years there has been numerous attempts by various people to give a "value" to press coverage so Managers could compare specific items of press coverage and say things such as "Wow, that was a great bit of coverage it scores a 98, whereas that coverage wasn't so good as it only gets a 15". 

    ... Continue Reading
    Topics: Marketing, Public Relations, ROI, Marketing ROI, PR

    Measuring marketing ROI - websites

    Clarity of purpose is at the heart of measuring your website's effectiveness and ROI

     
    There is a wealth of data freely and immediately available on how your website is performing. If you have marketing oversight and are not getting a regular report on how your website is performing, you need to change this immediately!
    ... Continue Reading
    Topics: Marketing, Legal Marketing, ROI, Website, Return on Investment, Marketing ROI

    Measuring marketing ROI - not mission impossible!

    Gauging marketing's Return on Investment a fundamental many professional firms neglect

    Many businesses we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

    It is a common problem, but it needn't be this way.

    By contrast, many B2B businesses, especially sales-led ones, have good metrics and a clear idea of the effectiveness of their marketing spend.

    ... Continue Reading
    Topics: Marketing, Legal Marketing, ROI, Return on Investment, Marketing ROI
     

     

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