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Kelso Consulting News

    Welcome to our marketing tips to help your firm grow

    Making Google Ads work for your B2B business

     

    Google Ads are used by many businesses and can be a very cost-effective way of generating leads. 

    However, others shy away from them - some are unsure of how to set them up, while others are convinced they won't work for their market (although in 9 out of 10 times such beliefs are generally unfounded in our experience!).

    Because we felt more of our clients should be considering Google Ads for campaigns, we teamed up with Google Ads expert Dominic Renshaw of AdExtra who on our recent webinar gave an excellent explanation of what is involved and how to set up and maintain a successful campaign.

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    Topics: SEO, Website, Professional firms, B2B, Google Ads, PPC

    The Lawyer & Insurance Times journalist joins Public Relations advisors

    We are delighted to welcome Katy Dowell, who has just joined as our PR Features Manager. She will oversee all aspects of the scores of features we place in business publications each month for our clients, ensuring the whole process goes smoothly.

    Katy is a highly experienced business journalist having previously worked on two of Britain’s top legal and insurance business magazines - The Lawyer and Insurance Times.

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    Topics: Public Relations, Lawyers, PR, PR Appointments, Insurance, Professional firms

    PR for newbies, what you really need to know to ensure a successful first encounter with the media

    Forget about press release “how to's” and guides on press list preparation, this article from Kelso Consulting (which first appeared in Professional Marketing magazine) sets out what you really need to know to prepare newbies for their first press encounter, as well as anticipate the questions they will have for you and the hidden fears they harbor.

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    Topics: Marketing, Public Relations, Professional firms
     

     

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