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    Welcome to our marketing tips to help your firm grow

    Social media storms this week, and the need to think before you Tweet

    The perils of social media storms have been prominent this week.

    At the inconsequential celeb end of the news, Coleen Rooney's implicating fellow Wag Rebekah Vardy in allegedly leaking of stories from Coleen's "private" Instagram made it onto this morning's BBC Today programme and most of the nationals.

    As always, the quality media sneer at the tabloids... and then happily sink to their level when they want to. The moral of the story... even private social media aren't that private when you are in the eye of the media.

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    Topics: Crisis, PR Disaster, Social Media, Reputation

    What is the impact of thought leadership from B2B businesses?

    Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.

    You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also delivering them in videos, LinkedIn posts and of course face-to-face in meetings and when speaking at events.

    But is there research out there showing it brings commercial benefits for B2B businesses?

    Yes, there's plenty!

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    Topics: Thought Leadership, Reputation, B2B

    Building authority... how to be a recognised expert

    Standing out as an expert on the important commercial problems facing your clients and prospects is a powerful position. 

    ... Continue Reading
    Topics: Growth, Public Relations, Reputation, authority marketing
     

     

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