Tel: 020 7242 2286
accountacy_blog.jpg

Kelso Consulting News

    Welcome to our marketing tips to help your firm grow

    Measuring marketing ROI - websites

    Clarity of purpose is at the heart of measuring your website's effectiveness and ROI

     
    There is a wealth of data freely and immediately available on how your website is performing. If you have marketing oversight and are not getting a regular report on how your website is performing, you need to change this immediately!
    ... Continue Reading
    Topics: Marketing, Legal Marketing, ROI, Website, Return on Investment, Marketing ROI

    Measuring marketing ROI - not mission impossible!

    Gauging marketing's Return on Investment fundamental for management

    Many businesses we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

    It is a common problem, but it needn't be this way.

    By contrast, many B2B businesses have good metrics and a clear idea of the effectiveness or other areas of their spend. For instasnce, partnerships and consultancies are often rigorous in their keeping of timesheets and measuring billable hours, for instance.

    ... Continue Reading
    Topics: Marketing, Legal Marketing, ROI, Return on Investment, Marketing ROI
     

     

    New Call-to-action

     

     

    Latest Blog Posts

     

    This blog is operated by Kelso Consulting:  London Public Relations Agency 

    London Office
    Kemp House, 152-160 City Road
    London EC1V 2NX
    020 7242 2286

    Thames Valley Office
    74 Bartholomew Street
    Newbury RG14 5DU


    Public Relations & Thought Leadership Consultants