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    Measuring Marketing ROI - Is my PR working?

    Measuring ROI on Public Relations

    Over the years there has been numerous attempts by various people to give a "value" to press coverage so Managers could compare specific items of press coverage and say things such as "Wow, that was a great bit of coverage it scores a 98, whereas that coverage wasn't so good as it only gets a 15". 

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    Topics: Marketing, Public Relations, ROI, Marketing ROI, PR

    Measuring marketing ROI - websites

    Clarity of purpose is at the heart of measuring your website's effectiveness and ROI

     
    There is a wealth of data freely and immediately available on how your website is performing. If you have marketing oversight and are not getting a regular report on how your website is performing, you need to change this immediately!
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    Topics: Marketing, Legal Marketing, ROI, Website, Return on Investment, Marketing ROI

    Measuring marketing ROI - not mission impossible!

    Gauging marketing's Return on Investment a fundamental many professional firms neglect

    Many businesses we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

    It is a common problem, but it needn't be this way.

    By contrast, many B2B businesses, especially sales-led ones, have good metrics and a clear idea of the effectiveness of their marketing spend.

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    Topics: Marketing, Legal Marketing, ROI, Return on Investment, Marketing ROI
     

     

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