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    5 strategies for thought leadership... while stuck at home!

    This is a transcribed excerpt from Kelso Consulting's recent "Becoming a thought leader from home" webinar looking at 5 strategies that can be applied from home to raise your reputation for expertise.

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    Topics: Thought Leadership, Reputation, Covid-19, Podcast, Training

    Using your furlough to become a thought leader - webinar recording

    Sadly many professionals are now being furloughed, while smaller practices and the self-employed are suffering a dramatic loss of business.

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    Topics: Upcoming Webinars, Thought Leadership, Covid-19

    Becoming a thought leader while furloughed - Kelso's complimentary webinar

    Video for promoting TL webinar

     

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    Topics: Upcoming Webinars, Thought Leadership, Covid-19

    Becoming a thought leader while furloughed - forthcoming webinar

    Sadly many consultants and other professionals, including our clients, are being furloughed through the Covid-19 crisis hitting all manners of professions and sectors.

    Our forthcoming webinar is for those who want to use this time productively to develop their reputation for expertise, whether simply amongst their colleagues for their return to work, within their business network or even more widely in their industry.

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    Topics: Upcoming Webinars, Thought Leadership, Covid-19

    What is the impact of thought leadership from B2B businesses?

    Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.

    You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also delivering them in videos, LinkedIn posts and of course face-to-face in meetings and when speaking at events.

    But is there research out there showing it brings commercial benefits for B2B businesses?

    Yes, there's plenty!

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    Topics: Thought Leadership, Reputation, B2B

    Are you a thought leader?

    Elements of being a thought leader include being knowledgeable and recognised for having interesting views and insights.

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    Topics: Thought Leadership, Public Relations, PR

    Thought leadership success tips - article in Professional Marketing Magazine

     

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    Topics: Thought Leadership, Successful Sales
     

     

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