Welcome to our marketing tips to help your firm grow
Google Ads are used by many businesses and can be a very cost-effective way of generating leads.
However, others shy away from them - some are unsure of how to set them up, while others are convinced they won't work for their market (although in 9 out of 10 times such beliefs are generally unfounded in our experience!).
Because we felt more of our clients should be considering Google Ads for campaigns, we teamed up with Google Ads expert Dominic Renshaw of AdExtra who on our recent webinar gave an excellent explanation of what is involved and how to set up and maintain a successful campaign.
Many B2B firms miss out on one of the most effective sources of new leads.... the first page of Google when prospects are searching.
While some firms put in the effort and, as a result, generate a regular flow of suitable leads, many others either fail to make it a priority or are in denial about its benefits (which of course becomes a self-fulling prophecy).
Our recent webinar provided a 6-step process to help B2B businesses, especially professional, consultancy and tech firms, get to the top of Google for the keywords that matter for them.
Clarity of purpose is at the heart of measuring your website's effectiveness and ROI
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