Kelso Consulting News

Ensuring your TV & radio interviews are a success

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Getting ready for a television or radio interview?  Here's what you need to do....

We regularly have clients appearing on TV and radio interviews as expert commentators, and are often involved with helping people prepare for broadcast interviews which have, invariably, appeared at short notice.
 
We prefer for spokespeople to have benefited from formal media training.  Until you have done a broadcast interview it is hard to realise just how adrenalised a situation it can be, especially live broadcasts. 
 
It is one thing to do a workman-like interview, but another thing to shine so that you keep getting invited back (which should be your goal).  They key to success for every interview, especially your first, even when you know your subject well, is preparation... the right sort of preparation! Formal media training provides the very best preparation.
 
Impending TV interview and no time for training?  What to do...
 
Having said that, we also have had plenty of occasions when clients have received broadcast interview requests at short notice and there has not been time to organise a professional media trainer. 
 
Instead the Kelso team has rehearsed them, sometimes in person and sometimes over the phone because of the short notice, and they too have performed excellently.  Some have shone so much on their first interview they have become the expert the broadcaster regularly turns to for interviews on their particular topic.
 
Whether it is your first or umpteenth broadcast interview, this preparation aide-memoire from the team at Kelso Consulting will help you make the best possible impact. 
 
 It is based on us helping prepare scores of advisors and business leaders for broadcast interviews... often their first ones, and many of which have been so successful our clients have been regularly invited back as the industry commentator.
 
If you have done media training in the past it will remind you of all the important points you learnt.  If you haven't done media training and are preparing for an interview, it will give you the important basics.  The key for you is to get someone to do a mock interview, record it on a smartphone and you play it back.... do this lots of times
 
Word of warning for hostile interviews.  It is a very different story if you are preparing for a hostile media interview.  Definitely don't do this without thorough training from an experienced broadcast interview coach (our tip sheet is not aimed at dealing with such encounters).  If you need a good coach, we can recommend.
 
Areas succinctly covered in our tipsheet include:
  • Preparation for successfully answering the journalist's questions
  • How to sound more compelling and authoritative
  • What to wear - clothes and make-up dos and don'ts
Good luck with your interview, and we do hope you find these tips useful.  Do let us know how you get on and send us a link to your interview when it is done!
 
 
 
 
 
 

Topics: Growth, PR, interviews, Radio, Interview techniques, Broadcast, Television

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: www.kelsopr.com/thought-leadership-manual-book