Building powerful legal sector reputations 

Trust and credibility are two key assets for legal businesses as it is a strong reputation that opens doors, whether to senior counsel, executives, business owners or private clients.

We work with law firms and legal sector suppliers to ensure they have the sort of reputation and prominence that ensures they achieve their strategic goals.  

Law firms and partners often say that their reputation is their greatest asset, but do little to build it despite the benefits it brings across all areas of securing panel positions, sales, marketing, recruitment and client retention.

Sadly doing great work, winning tough cases and keeping clients happy isn't enough to be a noted law firm, and more is needed if you want to stand out in the busy legal market.   

Our approach is that it is substance, not hype and spin, that builds credibility, and we work with our legal sector to build on their strengths.

Building reputations: our approach

When we work with you, our starting point is the often ignored truism that it is substance that forms the basis of a strong reputation. We work with legal firms to build on their strengths with a three-stage approach:

1 - Identifying the "reputation gap" to be addressed, and clear strategic campaign objectives

2 - Helping you build strengths (and build on your strengths)

3 - Ensuring you stand out as a leader with an agreed and busy programme of reputation-building activity

A strong reputation... delivered

Katy's blogs CTA (1)

We help you deliver a stronger reputation for your business, and we will also help you measure and track how this is helping better achieve your strategic objectives, whether sales, better quality projects, recruitment or entering new markets.

Securing prominent press coverage in the national business media is one of our key tactics because of the huge credibility and impact it delivers, and we also ensure other areas important for building a strong reputation are in place, such as:

  • Strong thought leadership (we are award-winning for such campaigns)
  • Speaking slots at notable events
  • Vital proof-points such as case studies and awards
  • Helping you protect your reputation when problems occur
  • Ensuring your online reputation delivers the maximum authority

We also help with other areas important for building a strong reputation such as securing speaking slots, ensuring LinkedIn is used to its maximum impact and helping ensure all-important proof-points such as case studies, articles, strong legal directory submissions and awards are in place.

To speak with us about how we can help you build the sort of powerful reputation that opens doors and boosts sales, call us now on 020 7242 2286 or click here to arrange a call with one of our senior PR consultants.

Public relations support for legal business - Public relations agency London

Particular areas of experience

 

Our forthcoming events

Further details of our legal Public Relations experience:

Call us now on 020 7242 2286 to discuss how we can help your business, or alternatively please click on the boxes below for more details of our experience in particular legal sectors:

Our law firm experience   Our experience helping legal sector suppliers     Blogs from Katy Dowell, Formerly of The Lawyer - cta (1)

 

Additional useful resources for law firms: 

 PR for marketing directors guide     Authority marketing guide - public relations   Thought Leadership Manual book

 Kelso client case studies page  Project vs retainer – the pros and cons - cta   How to get the best from your PR agency - cta

 

Contact award-winning Public Relations consultants Kelso Consulting

To find out more about how we help your business successfully build a strong and trusted reputation, please click here to contact us now, or ring the Kelso Consulting team now on 020 7242 2286.