Kelso Consulting helps position management consultants as banking industry experts
Case study: PR campaign positions banking practise as industry experts
A broadcast-led PR campaign for our management consultancy
client, devised and implemented by Kelso Consultin
g, dramatically
improved the client's awareness and credibility with its target
audience: senior executives of banks and other large financial
institutions in the
UK.
During the campaign, our client substantially increased its number of retail bank clients. It also received many favourable calls and emails
from clients after appearances on such programmes as Radio 4’s Todayprogramme.
Thanks to the campaign, our client is now regularly contacted by broadcasters for interviews on banking issues.