Public Relations case study:

Succesful PR support maximises coverage for fraud investigation accountants



PR Case Study - Accountancy firms fraud team


PR for fraud investigation team at leading accountancy firm

Our client, the forensic department of a leading mid-tier accountancy firm, was looking to take work from its larger "Big Four" rivals, with financial directors of FTSE companies and their legal advisers a particular target..

Following advice from Kelso Consulting, it instigated an annual FraudTrack report reviewing trends in fraud in the UK. PR support from Kelso Consulting to maximise coverage for the report, together with ongoing Public Relations activity, led to substantial coverage across national and regional newspapers, business publications and broadcast news programmes.

The report has also become a central part of the practice's marketing activity for the past few years and a major source of new business leads.

accountancy public relations case study

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