Successful thought leadership campaigns have helped build firms and create successful careers.
This book is all about helping you change the thinking of your clients by creating the sort of interesting and exciting ideas that will grab their attention, as well as that of the media.
It looks at successful examples, both in large and small firms, and shares the steps that will enable you to do it too.
It is particularly suitable for marketing directors, partners in professional and technology firms, together with heads of research and others involved in thought leadership programmes or looking to create one.
It includes many tools you can apply to create such great insights (and, most importantly, identify the poor ones!), build internal support and ensure the maximum sales impact.
To get a taster and for details of ordering your copy, simply click here.
You can also purchase the book on Amazon by clicking here.
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