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Regularly posting interesting and relevant articles (aka blogs) should be the cornerstone of the marketing for most smaller accountancy practices.
Posting blogs regularly delivers many marketing benefits including:
But often it goes wrong - why?
On this recent webinar we tackled these problems with plenty of handy and practical tips to ensure you and your firm can have a successful blogging programme up and running,including:
Tim Prizeman started his career in senior communications roles at various large accountancy firms (hands up if you recognise Touche Ross, Arthur Andersen and Binder Hamlyn).
He has advised numerous large, mid-sized and small accountancy practices on business development and public relations issues over the past 30 years.
Tim is a director with award-winning reputation builders Kelso Consulting and author of the book The Thought Leadership Manual.
Ketan Gajjar works as Group Sales Director with Initor Global, a leading Accounting Outsourcing Services Company.
He brings a wealth of experience in the outsourcing industry and helps accounting firms improve ROI.