Successful blogging for accountancy firms - Webinar details

Regularly posting interesting and relevant articles (aka blogs) should be the cornerstone of the marketing for most smaller accountancy practices.

Posting blogs regularly delivers many marketing benefits including:

• Boosting traffic to your website from prospects.  This is because Google loves regular new content and writing on issues relevant to your prospects means you will rank higher on the searches they make.
• Ensuring you have interesting material to share on LinkedIn, Twitter and other social media you use.  
• Helping you stand out as an authoritative and informed advisor by helping you demonstrate, not simply assert, your insights.
  
  

But often it goes wrong - why?

• Coming up with the ideas and finding time to write punchy blogs quickly gets pushed aside from daily life because of the pressures of chargeable time.
• The topics and content end up the same as everyone else.  Instead of standing out, you end up looking the same.
• Too little time is spent on the all-important promotion of the blog - it remains a hidden gem.
  
  

On this recent webinar we tackled these problems with plenty of handy and practical tips to ensure you and your firm can have a successful blogging programme up and running,including:

1. The sort of blogs that will deliver the maximum impact for your Google rankings and what you need to include.
2. How to keep coming up with great blog ideas (that don't require tons of work or research).
3. Creating an editorial calendar and getting a blogging programme working smoothly at your practice.
4. Turning blogs into clients: what steps you need to take to ensure every blog is a hard-working business developer for your firm.