Tuesday 4 February 2020 - 12.30pm
Writing and sharing articles your clients will find interesting should be the cornerstone of the marketing for most legal practices.
Indeed, it was recommended back in 1993 by law firm guru David Maister in his seminal book on creating successful law firms Managing the professional service firm:
"marketing works when it demonstrates, not when it asserts. Marketing tactics that illustrate one's competence (such as speeches, seminars and articles) are infinitely more powerful than those that assert... such as brochures, direct mail and cold calls".
Regularly posting blogs delivers numerous marketing benefits for legal practices including:
But often it goes wrong at law firms. Common problems we encounter include:
On the webinar we will be tackling these problems with plenty of handy and practical tips to ensure you and your firm have a successful blogging programme up and running this autumn, including:
Tim Prizeman started his career in senior communications roles at various large accountancy firms in the 1990s, and has since been advising law firms on building their reputation and generating new business for over 20 years.
During this time he has advised numerous international, national, regional, mid-sized and specialist law firms, and barristers too... including ghost-writing hundreds of articles and blogs for partners in professional firms
Tim is a director with award-winning reputation builders Kelso Consulting and author of the book The Thought Leadership Manual.
Tuesday 4 February - 12.30pm