Why a 'thought leadership' position is imperative in today's markets

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When it comes to selling to owners and senior executives, many businesses just don't stand out against their competitors. Why?  

Faced with similar competitors, their marketing overly focuses on reiterating their features and credentials. They have great services, lots of expertise and capabilities, and very talented teams too. But so do their competitors!

Businesses that stand out really understand their prospects, address their strategic concerns, challenges and opportunities. This is the black hole at the centre of many marketing campaigns that 'thought leadership' addresses.  

The term 'thought leadership' expresses the importance of creating distinctive insights that grab the attention of senior decision-makers and the media. This ultimately creates a reputation as a notable specialist or even a leader in a market. It's a hugely valuable place to be and we can help you get there.

Specific thought leadership support & coaching

If you are undertaking a thought leadership initiative and want it to be as successful as possible, we can help at pivotal points.

These range from right at the start, where we assist you in specifying the business case, through to helping you create powerful breakthrough insights and delivering a successful launch. We are also able to help rescue projects that have got into trouble.

Complete thought leadership campaigns

Many businesses want us to work with them from the earliest stages right through to the successful conclusion of their thought leadership project.

We take them through the process. Together, we devise the project's specifics, develop the breakthrough insights, create reports and other collateral. We follow through to a successful marketing and PR launch, and beyond.

We have a hugely successful track record of helping businesses create and launch fantastic thought leadership, and our approach is outlined in The Thought Leadership Manual - the definitive guide to creating a successful thought leadership campaign.

Often these initiatives have become our clients’ main annual business development initiative, and we have gained four national awards for such projects too.

For more details of how we can help you deliver a great thought leadership initiative that brings clients, press coverage, and strongly positions you as a leader in your market, please call us now on 020 7242 2286 or click here so we can contact you when convenient.


Particular areas of experience


Further resources:

Call us now on 020 7242 2286 to discuss how we can help your business, or alternatively please click on the boxes below for more details of our experience in specific areas:

 Taking the pain out of case studies    Business book launch    Kelso client case studies page   Getting maximum impact from your presentations  

 How to avoid a PR disaster


Further useful resources and details about us: 

Authority marketing guide - public relations   Thought Leadership Manual book   PR for marketing directors guide    Tell Tale signs your Thought Leadership will fail

Contact award-winning Public Relations consultants Kelso Consulting

To find out more about how we help your business successfully build a strong and trusted reputation, please click here to contact us now, or ring the Kelso Consulting team now on 020 7242 2286.