...and why it is a must for your business development)
"Thought leadership" is the term for activity that positions you and your business as a leading expert on an important area.
It is all about producing insights into trends and opportunties that will grab the attention of your clients and prospects. It is not about telling people how wonderful you and your firm are ... it is about demonstrating your expertise, not asserting it.
Thought leadership is not new. Many of the larger firms have been undertaking such projects for decades – for instance, Deloitte’s hugely successful Annual review of football finance has been going for 20 years.
It was once unusual for smaller and mid-tier accountancy firms to undertake such initiatives, but that is changing.
Areas covered include:
- What thought leadership is and how it strengthens your sales and marketing initiatives
- The Dos and Don'ts when undertaking thought leadership projects for the first time
