"Thought leadership" is the term for activity that positions you and your business as a leading expert on an important area.
It is all about producing insights into trends and opportunties that will grab the attention of your clients and prospects. It is not about telling people how wonderful you and your firm are ... it is about demonstrating your expertise, not asserting it.
Thought leadership is not new. Many of the larger firms have been undertaking such projects for decades – for instance, Deloitte’s hugely successful Annual review of football finance has been going for 20 years.
It was once unusual for smaller and mid-tier accountancy firms to undertake such initiatives, but that is changing.
Areas covered include:
We're an award-winning Public Relations agency that specialises in helping consultancy, professional services, fintech and business technology firms stand out as leaders in their markets.
Kelso Consulting has offices in London and the Thames Valley. We achieve results for our clients by delivering ambitious, high-impact campaigns that include public relations, inbound marketing, social media and thought leadership techniques.
If your business does not stand out against its competitors, has too few decent leads or has a great story that no one knows.. we can help! Call us now on 020 7242 2286.
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