Creating ideas that GRAB your clients' attention (thought leadership for accountants)

Webinar: Friday 25 September 2015 from 12.30pm - 1.30pm. Please Book Now to secure your place and a recording.

 Creating ideas that grab your clientss attention




Creating great insights to avoid "me-too marketing"

Thought Leadership seminar

In today's crowded accountancy market, technical expertise and a great service are not enough to stand out. 

But rather than highlighting their value and expertise, many accountants lapse into "me-too marketing" that ends up making them look even more similar to all the others... not distinctive and memorable, which you need to build the sort of great reputation that gets you a great reputation and lots of recommendations.

Budget Breakfasts, tax update newsletters, financial year tax tables and newsletters with standard content are all well and good... but how do these demonstrate distinctive value that makes you better than other firms?

Many accountancy firms are successfully using "thought leadership" campaigns to differentiate themselves by bringing innovative insights to clients and prospects.  They don't market themselves by asserting "we are experts" - they market themselves by demonstrating their expertise.


How thought leadership boosts growth:

A well-executed thought leadership campaign will dramatically improve your sales and marketing success.  

It will differentiate you from your competitors (making it easier to win business); it provide great content for all those hungry marketing channels (direct mail, PR, social media, etc); and it gives the insights for powerful challenger selling

Kelso Consulting has a long track-record of creating and running successful thought leadership campaigns, including award-winning ones.  At this webinar, director Tim Prizeman will look at how to create a successful campaign and how to maximise its business development impact. 


Elements this thought leadership webinar will cover include:

  • the key ingredients for strong and attention-grabbing insights;

  • making the business case for your campaign and measuring success;

  • getting your insights into the quality newspapers and business media;

  • getting the maximum value from your investment;

  • getting the maximum number of suitable leads and sales from the programme;

  • case studies of accountancy firms' successful thought leadership initiatives (and the lessons to learn from them)

  • delivering thought leadership on a budget (an area where Kelso Consulting has won three awards)

  • your questions answered


Who should attend this webinar on using thought leadership to create attention-grabbing ideas:

All people involved in thought leadership campaigns and those wishing instigate one at their business, including:

  • Partners at accountancy firms of all sizes looking to build a great reputation and quality leads for their practice;

  • Marketing, sales and business development directors and other professionals at accountancy firms.


Webinar presenter:Tim Prizeman, PR

The webinar will be presented by Kelso Consulting director Tim Prizeman.  Tim has been working with accountancy firms of all sizes on successful thought leadership, PR and business development campaigns for nearly 25 years.  

He is the author of the new book The Thought Leadership Manual and has won three national awards for successful thought leadership campaigns.


We do hope you will be able to join us.  The webinar is complimentary to Kelso Consulting clients, otherwise £10 + VAT early bird tickets (ends 14 August) or full price £19.99+ VAT.   

This webinar takes place on Friday 25 September from 12.30pm - 1.30pm. Please click here to secure your placeAll participtants will also get the slides and a full recording afterwards.

PR Seminar, London

If you are unable to attend, please do register and we will send you a full recording of the slides, presentation and questions to listen to at your leisure.


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