Many law firms are dramatically increasing their reputation and sales using “thought leadership” campaigns to grab the attention of their clients – not to mention prospects, referrers and the media – with original, important and commercial insights.
Others struggle, with content limited to technical update newsletters and blogs discussing the legal details of recent cases.
This guide, based on practical advice and real-life law firm examples, includes:
- Why lawyers are in a strong position to create great thought leadership
- How to start a thought leadership programme at your law firm
- The dos and don'ts for getting it right
