The Kelso Consulting team has award-winning experience in creating and delivering high-impact thought leadership campaigns for our consultancy, professional services and technology clients.
Case study one - thought leadership campaigns for management consultancy
We worked with our client, a ten-year-old international management consultancy, to create and deliver a thought leadership programme. Our role involved helping with the inception of themes and research ideas, through report writing to helping project manage internal and client roll-outs.
As you would expect with Kelso Consulting, being a PR agency that prides itself on ensuring a big media impact, our client's coverage has delivered an extremely high impact. This has included authored articles in Forbes and The Wall St Journal through to quality UK broadsheets.
Our client's market research showed that it already has strong brand awareness among senior executives at Fortune 500 companies than many of its more established competitors. The programme has also delivered new and very large clients from fresh leads and existing contacts who have both been impressed.
Case study two - thought leadership for management consultancy targeting public sector
Considerable pressures on the public sector meant that our client, a UK management consultancy, wanted to highlight its expertise and success in improving workers' productivity with council chief executives to secure more efficiency-improvement projects.
The thought leadership campaign we created delivered this message with a strong impact - the initial report in the programme sparked a national debate and widespread coverage, ranging from the front page of The Daily Telegraph, the BBC, and Radio Four Today.
The strong coverage included a two-page feature on the research in the Local Government Chronicle, the key trade journal. This was used as the central element of a direct-mail and meeting-booking campaign that successfully secured meetings with senior prospects (previous attempts had failed to bring about report and media attention).The feature also experienced coverage in a range of other national newspapers, management and local government publications.
Case study three - annual benchmarking report creates market-leading reputation for Saas provider
Now in its ninth successful year, the GlobalExpense Employee Expenses Benchmark Report is an award-winning campaign that has helped our client establish itself as the market leader in its area.
Click here to read the case study of how Kelso Consulting worked with this business from a three-person start-up, and here to hear from its chief executive about the impact this thought leadership campaign has had on his business and sales.
GlobalExpense is now part of Concur, one of the world's largest Saas providers.